![]() ![]() #MICROMAN PRINCESS GIRL FIGURES LICENSE#They eventually brought the Microman toy line to the United States as the Micronauts, but Mego eventually lost control of the market after rejecting the license to produce Star Wars toys in 1976. In 1971, Mego began licensing and making American Marvel and DC comic book superhero figures which had highly successful sales and are considered highly collectible by many adults today. These toys also featured interchangeable parts, with emphasis placed on the transformation and combination of the characters. Takara began producing characters in the Microman line with increasingly robotic features, including Robotman, a 12" robot with room for a Microman pilot, and Mini-Robotman, a 3-3/4" version of Robotman. This laid the foundation for both the smaller action figure size and the transforming robot toy. The Microman line was also novel in its use of interchangeable parts. During the oil supply crisis of the 1970s, like many other manufacturers of action figures, Takara was struggling with the costs associated with making the large 11 ½ inch figures, So, a smaller version of the cyborg toy was developed, standing at 3-3/4 inches high, and was first sold in 1974 as Microman. Joe toys in Japan, also manufactured an action figure incorporating the licensed GI Joe torso for Henshin Cyborg-1, using transparent plastic revealing cyborg innards, and a chrome head and cyborg feet. Takara, still under license by Hasbro to make and sell G.I. Takara also issued a sublicense to Medicom for the manufacture of action figures. For example, Palitoy issued a sublicense to Tsukuda, a company in Japan, to manufacture and sell Action Man accessories in the Japanese market. The Japanese had at least two examples where a Hasbro licensee also issued sublicenses for related products. These different licensees had a combination of uniforms and accessories that were usually identical to the ones manufactured for the US market by Hasbro, along with some sets that were unique to the local market. In a move that would create global popularity for this type of toy, Hasbro also licensed the product to companies in other markets. It featured changeable clothes with various uniforms to suit different purposes. Joe was initially a military-themed 11.5-inch figure proposed by marketing and toy idea-man Stan Weston. Joe figure to boys who wouldn't play with dolls. The term "action figure" was first coined by Hasbro in 1964, to market their G.I. ![]()
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